GIGU Innovations, while being technology leaders, had 3 very distinct business verticals – Sports Solutions dealing with sports related products; Entertainment Solution involved in delivering Ai and Virtual Gaming; and Smart Solutions involved in developing hands-free stromp-technology driven products. The 3 verticals were the highlight of the website.

We chose red as the dominant colour along with visual cues that conveyed the brand and its core activities. The biggest challenge, however was in creatine a design and UI that was cohesive in brand identity, yet providing a clear differentiation to the 3 verticals being elaborated upon within the website pages.


  • Experience Design
  • UI Design
  • Content Creation


  • Frontend Development
  • Backend Development
  • Responsiveness

Tech Stack

  • Wordpress
  • JQuery
  • MySql


  • Web architecture
  • User experience
  • Competition Research


  • Web architecture
  • User experience
  • Competition Research
  • Design a new age sport segment related website
  • Integration enquiry forms on product pages for receiving quotes
  • Integration of videos and brochures for downloads
  • Responsive and devices compatible website.

Since its launch, the website has witnessed a substantial and sustained increase in footfalls. The website has helped GIGU built robust brand recognition, while playing a key role in familiarizing customers with the company’s vision, activities products and services.






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