AERA is amongst India’s biggest real wood veneer brands, and its showroom at Residency Road, Bangalore is beyond doubt, South India’s largest dedicated space for polished and ready, exotic and premium wood veneer panels, unsurpassed in splendor, quality and variety. The website had to reflect the new era of AERA, while still embodying the opulence and class of wood - and through it, the woody-earthen tones that the brand is all about. The logo, typefaces and branding colours further emphasized the richness of wood. The biggest challenge, though was for the website to play the role of a virtual showroom, given the pandemic, lockdown and the movement restrictions that ensued.


  • Experience Design
  • UI Design
  • Content Creation


  • Frontend Development
  • Backend Development
  • Admin panel

Tech Stack

  • Bootstrap
  • JQuery
  • PHP


  • Web architecture
  • User experience
  • Competition Research


  • Optimization
  • Compatibility
  • Functionality
  • One of a kind UI/UX design and developed from scratch
  • User experience strategy and planning
  • Development of product selector wishlist with request to quote feature
  • Mobile first design approach for better Google Search Rankings.

Post launch, given its engaging interface, easy navigability and detailed product showcasing capability, AERA website has become a virtual destination for customers to browse through, and short list the wood veneers and laminates they would prefer for their for their home or office