AERA is amongst India’s biggest real wood veneer brands, and its showroom at Residency Road, Bangalore is beyond doubt, South India’s largest dedicated space for polished and ready, exotic and premium wood veneer panels, unsurpassed in splendor, quality and variety. The website had to reflect the new era of AERA, while still embodying the opulence and class of wood - and through it, the woody-earthen tones that the brand is all about. The logo, typefaces and branding colours further emphasized the richness of wood. The biggest challenge, though was for the website to play the role of a virtual showroom, given the pandemic, lockdown and the movement restrictions that ensued.
Deploying an Online Presence for The New AERA
The client, AERA, was entering a new era in its business and wanted a website that is eminently elegant, intuitive, and provided users an immersive showcasing of its world-class wood veneers and other premium decorative laminates.