As per the brief, the team involved with the Swiffi website decided to make engagement as close to reality as possible. Real footage of exotic venues and experiences were offered.
The look and feel of the entire website revolved around the numerous facets of nature experience – those obvious and those nuanced. The typography used also reflected a casual, carefree air, that together with the beautifully crafted layouts begged viewers to linger and breathe in the experience.