GIGU Innovations, while being technology leaders, had 3 very distinct business verticals – Sports Solutions dealing with sports related products; Entertainment Solution involved in delivering Ai and Virtual Gaming; and Smart Solutions involved in developing hands-free stromp-technology driven products. The 3 verticals were the highlight of the website.

We chose red as the dominant colour along with visual cues that conveyed the brand and its core activities. The biggest challenge, however was in creatine a design and UI that was cohesive in brand identity, yet providing a clear differentiation to the 3 verticals being elaborated upon within the website pages.