Established in the year 1985, Maxel is today a leading kitchen equipment manufacturer in India with a truly global presence, catering to the needs of both, the domestic and commercial markets. The website for Maxel was planned around Maxel’s corporate colour palette of red and white.

We created an easily navigable User Interface for all users to be comfortable with. Products and features were simple to fathom.

Customers could also easily acquaint themselves with the brand Maxel, its footprint, customer testimonials and much more, with just a click or two.


  • Experience Design
  • UI Design
  • Content Creation


  • Frontend Development
  • Backend Development
  • Responsiveness

Tech Stack

  • React
  • Jquery
  • NGinx


  • Navigation structure
  • User experience
  • Research and analysis


  • Browser testing
  • Device compatibility
  • Mobile first approach
  • Product enquiry system for commercial kitchen equipments
  • Responsive and device compatible website
  • Increase in traffic flow of new users
  • Increased engagement rates and enquiries.

Since its launch, the website has witnessed a substantial and sustained increase in footfalls. The website has also helped drive online sales through 3rd party e-tailers


New Users